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Coty Inc. is adding to its Chloé fragrance franchise this spring with See by Chloé, a scent inspired by the fashion house’s youthful apparel line of the same name.
“Chloé is one of our fastest-growing houses and we are positioning it as a powerhouse,” said Jean Mortier, president of Coty Prestige. “It has a huge global reach and also much potential in the U.S.”
Coty acquired the Chloé scent license in May 2005, as part of an $800 million deal with Unilever that also included the scent licenses for Calvin Klein, Cerruti, Vera Wang and Lagerfeld. The brand currently has seven fragrances: four for the Signature pillar and three for the Love, Chloé pillar. This scent is the first in the See pillar, noted Mortier. He added that the Chloé fragrance business currently does about 50 percent of its sales in Europe, 7 percent in Japan, 15 percent in Asia, 10 percent in the U.S. with the balance in travel retail.
For See by Chloé, the target user is 18 to 30 years old with an mischievous, rock ’n’ roll edge, said Françoise Mariez, senior vice president of marketing for European fragrances at Coty Prestige.
The scent launches globally in…